Nissan's #SheDrives campaign is the car company's celebration of a changing Saudi Arabia. In September of 2018, Saudi Arabia officially lifted its ban on female drivers. This initiative was led by the current crown prince's commitment to integrate more liberal reforms to the country. Nissan has decided to celebrate this new reform with a new commercial campaign, in which a group of Saudi women share their views on being able to drive in public. The campaign was created by Dubai-based TBWARAAD, a company known for its advertisements for CNN, Apple, Gatordae, Infiniti and many more.
Nissan's #SheDrives campaign is a wonderful offering from the automotive giant that is sure to appease a host of viewers. The ad is incredibly heartwarming, while also taking a certain stance on women's rights. In this campaign, Nissan seems to be accomplishing two things. Firstly, that brand presents itself as a company with humanistic values and aligns itself with more liberal-minded buyers. Secondly, Nissan is now cementing a place in the Saudi market with this ad supporting the change in the country.