When Shebeen Bar launches in Melbourne, Australia, we bet tons of people will be flocking in -- not just because they will serve different kinds of exotic beer, but because every drink purchased will make the world a little more. Specifically, $2 from each drink will go toward a project in the country of the beer's origin. Not a bad excuse to hit the local watering hole.
The non-profit bar, launched by 20-something social entrepreneur Simon Griffith, is working hard to generate enough funds to open. They've launched a quirky website filled with irony and fun, from animated flying cats to email addresses starting with meow@ to help spread the word and let people donate. The lighthearted theme is a refreshing twist on a cause-oriented business.
"We're not about guilt-motivated purchases," the told The Age. "It's about, 'Wow, this is a kick ass space, I want to go there'.
“We are moving away from the Oxfam tin-rattling approach to retail to a space where we create high-quality products and services and make them non-profit."
In the meantime, they are selling Shebeen beer to local venues including Rice Queen, which sells Huda their Vietnamese beer, Panama Dining, which sells their Negra Modelo beer, and Madame Brussels which serves St. George, their Ethiopian beer.
Contact Information
Shebeen Bar website
Shebeen Bar on Twitter
Key Themes Behind This Trend
- Socially Conscious Drinking
- The trend of bars and establishments incorporating social good into their business models by donating a portion of drink sales to charitable causes.
- Non-profit Retail Spaces
- The trend of creating high-quality retail spaces that offer products and services while also operating as non-profit organizations.
- Quirky Cause Marketing
- The trend of using playful and ironic marketing strategies to promote cause-oriented businesses.
Where This Applies
- Bar and Hospitality Industry
- Bars and restaurants that incorporate social good into their business models by donating a portion of drink sales to charitable causes.
- Retail and Non-profit Sectors
- Retail spaces that offer high-quality products and services while also functioning as non-profit organizations.
- Marketing and Advertising Industry
- Brands and businesses that use playful and ironic marketing strategies to promote cause-oriented products and services.
