The New Sharpie Ad Seeks to Capture the Attention of Younger Consumers
The new Sharpie ad seeks to capture the attention of younger generations that tend not to use physical design or writing-related products as much as older generations do.
While most generations grew up designing and writing on paper using pencils and markers, Millennials and Gen Z generations are more used to partaking in these activities on digital platforms. The new Sharpie ad seeks to target these generations by providing a storyline that might be more captivating to them than their older counterparts. The simple ad features what looks like a romantic storyline between two young individuals, with the woman writing and drawing images of memories she had with her boyfriend.
The end of the ad has a not-so-romantic twist, with an image of a woman that the boyfriend presumably cheated on his girlfriend with, and the strongly worded statement: "Screw You. It's Over."
While most generations grew up designing and writing on paper using pencils and markers, Millennials and Gen Z generations are more used to partaking in these activities on digital platforms. The new Sharpie ad seeks to target these generations by providing a storyline that might be more captivating to them than their older counterparts. The simple ad features what looks like a romantic storyline between two young individuals, with the woman writing and drawing images of memories she had with her boyfriend.
The end of the ad has a not-so-romantic twist, with an image of a woman that the boyfriend presumably cheated on his girlfriend with, and the strongly worded statement: "Screw You. It's Over."
