Last year, the popular mint brand Mentos released a new product in the UK called Mentos Shakies. In order to help consumers easily identify the flavor of the new product, the brand uses soft pastel shades and graphic prints to allude to the product's specific culinary influence.
Mentos Shakies are flavored mints meant to mimic the taste of three popular milkshakes: Banana, Strawberry and Peach. In order to help consumers draw connections between the mints and the new flavors, the product is sold in pastel-hued packets adorned with tiny milkshake graphics. This particular color palette and design expertly plays on the pretty pastel shades often associated with milkshakes. The packaging also features a transparent film at the top and bottom of the packet to reveal the individual rolls inside.
The packaging for Mentos Shakies demonstrates how brands can promote new flavors by drawing on the imagery surrounding different food products.