SFFworthy is a Tumblr blog that takes sci-fi and fantasy stories and gives them an Upworthy twist. For those who haven’t been on the Internet recently, Upworthy is a site aimed at spreading positive messages through ambiguous article titles. The site’s titling strategy has recently taken off with many different types of media outlets crafting Upworthy-style titles.
SFFworthy touches on everything from movies and comic books, with Ewoks, Gandalf and even Katniss Everdeen getting Upworthy-style titles. The best part of SFFworthy is trying to puzzle out what scene or plot line each title is from. Some are easy, such as the scenes containing famous movie characters, but others are not so simple, especially the photos lifted from comic books and the Star Wars Christmas special.
Key Themes Behind This Trend
- Upworthy-style Titling
- Capitalizing on the popularity of Upworthy-style titling for positive messages in media.
- Ambiguous Storytelling
- Creating intrigue and interest by using ambiguous titles that provoke curiosity about unknown topics.
- Genre-bending Creativity
- Taking inspiration from existing science fiction and fantasy media and repackaging it with an unrelated, creative twist.
Where This Applies
- Entertainment
- Using Upworthy-style titles in movie promotion and advertising campaigns.
- Publishing
- Creating clickbait titles for book reviews or articles that hook readers and intrigue them to read more.
- Social Media Marketing
- Incorporating creative clickbait titles into social media posts to increase engagement and drive traffic to websites or products.
