This self-defense umbrella helps Indian women protect themselves from would-be thieves when walking on their own. From multinational telecommunications company Vodafone India, the instructive and easy to use umbrella is part of a protective program in Mumbai.
Many men in India have to work hours from home in larger cities in order to earn their wages, leaving their wives and families alone in small rural villages. The self-defense umbrella offers women an inconspicuous mode of protection when they feel vulnerable. Launched in collaboration with Ogilvy Mumbai, the campaign is centered around the Vodafone M-Pesa mobile money transfer. Anyone can send an umbrella through this feature, which can then be picked up from any Vodafone store location.