In partnership with SITA and U.S. Customs and Border Protection (CBP), JetBlue has plans to test an all-new self-boarding system that is powered by facial recognition technology.
With this new system in place as of this month, travelers leaving from Boston’s Logan International Airport to Aruba’s Queen Beatrix International Airport will be able to try the program without previously registering for it. To make the most of the new self-boarding systems, JetBlue customers will approach a camera to have their photo taken, which will be matched to the passport photo stored in the CBP's database.
A number of air carriers are now making the most of available technology to streamline the boarding process. Like JetBlue, KLM Airlines and British Airways are also experimenting with the use of facial recognition systems for boarding.