The Old Curiosity Distillery Wild Secret Garden Gin is Premium
Michael Hemsworth — October 26, 2019 — Marketing
References: theoldcuriosity & foodbev
The Old Curiosity Distillery Wild Secret Garden Gin has been announced by the Edinburgh, Scotland-based distillery as a new take on the classic London dry gin. Featuring a 40% ABV, the spirit is distilled with nine wild botanicals along with herbs such as juniper, angelica root, sweet cicely, nettle and yarrow, which are all grown in the distillery's Secret Herb Garden.
The spirit allows the indigenous wild herb flavors to come through in the product's aroma and taste profile, which results in a premium product that's both balanced and complex. The Old Curiosity Distillery Wild Secret Garden Gin comes packaged in a wooden box that can repurposed into a birdhouse and has a label that's crafted from 30% grass to enhance the eco nature of the product.
The spirit allows the indigenous wild herb flavors to come through in the product's aroma and taste profile, which results in a premium product that's both balanced and complex. The Old Curiosity Distillery Wild Secret Garden Gin comes packaged in a wooden box that can repurposed into a birdhouse and has a label that's crafted from 30% grass to enhance the eco nature of the product.
Trend Themes
1. Wild Herb-infused Gins - The trend of infusing gins with wild herbs creates unique flavor profiles and appeals to consumers looking for premium and artisanal spirits.
2. Eco-friendly Packaging - The trend of using sustainable materials for packaging, such as wooden boxes and labels made from grass, caters to environmentally conscious consumers and presents opportunities for disruptive innovation in the packaging industry.
3. Indigenous Botanical Distillations - The trend of distilling spirits with indigenous botanicals allows for the exploration of regional flavors and local sourcing, offering a unique selling point for distilleries and attracting consumers interested in authentic and distinctive products.
Industry Implications
1. Gin Distilleries - Gin distilleries can leverage the trend of wild herb-infused gins to differentiate their products, attract a niche consumer base, and foster innovation in distillation techniques.
2. Sustainable Packaging - The sustainable packaging industry can capitalize on the trend of eco-friendly packaging in the spirits sector by developing innovative materials and solutions that align with consumers' environmental values.
3. Herb and Botanical Suppliers - Suppliers of wild herbs and indigenous botanicals can benefit from the trend of using unique ingredients in spirits production, creating new business opportunities and fostering partnerships with distilleries seeking distinct flavor profiles.
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