The SECOND LAB Rug collection focuses on the two most popular American cities, New York City and Los Angeles; two places that have a huge impact on culture both locally and worldwide. SECOND LAB uses a "new vintage" aesthetic that draws upon the concepts of second-hand and laboratory at once. This aesthetic, combined with its focus on American culture, has produced some simple and powerful welcome rugs for the home.
Keeping the vintage look of the rugs, but making them brand new gives consumers the best of both worlds. No more musty old smell or dust saturation in these rugs; the SECOND LAB Rug collection maintains a retro look with high quality materials and craftsmanship.
The SECOND LAB Rug collection is created in Japan and is available through the SECOND LAB website.
Key Themes Behind This Trend
- New Vintage Aesthetic
- Expanding the new vintage aesthetic beyond rugs creates opportunities for innovative design in various industries.
- American Cultural Influence
- Leveraging American cultural influence in products and services offers disruptive innovation opportunities.
- Retro Look with Modern Materials
- Developing products that combine retro aesthetics with modern materials opens up new possibilities for disruptive innovation.
Where This Applies
- Home Decor
- Incorporating the new vintage aesthetic into home decor products presents disruptive innovation opportunities.
- Fashion and Apparel
- Using American cultural influence in fashion and apparel can lead to disruptive innovation in the industry.
- Interior Design
- Exploring retro looks with modern materials in interior design offers disruptive innovation prospects for designers and architects.
