For fans of erudite, obscure and bizarre media and knick-knacks, the Scrollmotion office is a veritable wonderland. Every wall in the tech company's New York abode is covered with offbeat decor, from magazine covers to newspaper front pages to actual products.
The design idea was the brainchild of Scrollmotion's Josh Koppel, who's a self-described hoarder. Each of the approximately 5,000 pop-culture artifacts comes from his own personal collection.
Some of the highlights of the Scrollmotion office include bacon-flavoured floss, a braille Playboy and an Atari 2600 video game system coupled with 'E.T. the Extra-Terrestrial' (a game acknowledged by most gamers as possibly the worst game of all time). According to Koppel, putting the media on the wall made sense: "At some point I had this realization that the stuff I loved so much was more enjoyable on the wall rather than... in a box."
Key Themes Behind This Trend
- Vintage Media Decor
- Offices are personalizing their spaces with unique and obscure vintage items to add character and promote a stronger sense of brand identity
- Nostalgia Marketing
- Companies are using vintage products and media to connect with customers on an emotional level and build brand loyalty
- Personalized Workspaces
- Employees are looking for more autonomy and freedom in their workspaces and want to be able to showcase their individuality through personalized decor
Where This Applies
- Interior Design
- Interior design firms can offer clients the opportunity to personalize their workspace and create unique, media-covered environments
- Marketing and Advertising
- Marketing and advertising firms can tap into nostalgia marketing trends by incorporating vintage products and media into campaigns and branding strategies
- Employment Services
- Employment service companies can differentiate themselves by offering job seekers personalized workspaces and company cultures that align with their interests and values
