Scratch and sniff jeans are now a reality in the fashion world. These scratch and sniff jeans are the brainchild of Naked & Famous. For only $150 you can own these scratch and sniff jeans that release a raspberry scent when scratched.
This Canadian company is known for its odd products; the 'Weird Guy Scratch n Sniff' jeans are made from raw Japanese selvedge denim. The jeans are a low-rise cut with a tapered style leg. The scratch and sniff scent comes from raspberry perfume. The brand coated the denim and baked it onto the fabric creating the scratch and sniff effect. When scratched, there are "micro-scent capsules" that break and release the scent into the air around you.