Scott Wade's Stunning Ford Flex Piece at the Luminaria Festival
Marissa Brassfield — March 17, 2009 — Autos
References: luminariasa.org & jalopnik
We've written about Scott Wade's Dirty Car Art before, but I couldn't resist his latest piece at the Luminaria Arts Night in San Antonio, Texas. The festival takes place annually in the Alamo Plaza, and Wade dressed up the occasion by designing a Ford Flex.
The dirty car art piece features a mariachi band, the Alamo and a back window that declares, “Texas is Ford Country.â€
Implications - There is a growing obsession with grunge, as dirt fixations are a refreshing deviation from the squeaky clean imagery that seems to be everywhere. When advertising a product with a predominantly male target market like Ford vehicles, businesses would be advised to consider utilizing grunge imagery like these dirty car art campaigns do.
The dirty car art piece features a mariachi band, the Alamo and a back window that declares, “Texas is Ford Country.â€
Implications - There is a growing obsession with grunge, as dirt fixations are a refreshing deviation from the squeaky clean imagery that seems to be everywhere. When advertising a product with a predominantly male target market like Ford vehicles, businesses would be advised to consider utilizing grunge imagery like these dirty car art campaigns do.
Trend Themes
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Grunge Imagery — Businesses can embrace grunge imagery to deviate from clean aesthetics and capture attention.
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Dirt Fixations — The growing fascination with dirt fixations offers opportunities to create unique and attention-grabbing marketing campaigns.
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Male-targeted Marketing — Utilizing grunge imagery can be effective for products targeted towards a predominantly male audience.
Industry Implications
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Automotive — The automotive industry can leverage grunge imagery to appeal to a male target market and stand out from competitors.
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Advertising — The advertising industry can explore the use of dirt fixations and grunge imagery to create memorable and impactful campaigns.
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Art — The art industry can be inspired by dirty car art campaigns and explore new avenues of artistic expression.
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