The Frank Lloyd Wright School of Architecture has recently unveiled its dramatic new rebranding, which includes the institution's name officially being changed to The School of Architecture at Taliesin. The change comes after the Higher Learning Commission's effort to crack down on accreditation for architecture colleges and university, and the name change itself is part of those new rulings.
Specifically, the School of Architecture at Taliesin was asked to change its name because of a potential conflict of interest. The Higher Learning Commission was concerned that, under its previous mantle, the school would be too closely tied to the Frank Lloyd Wright Foundation.
Though the name change was a requirement in order to remain accredited, the school took it as an opportunity for a bold new rebrand featuring illusively three-dimensional fonts and bright color schemes.