The Frank Lloyd Wright School of Architecture has recently unveiled its dramatic new rebranding, which includes the institution's name officially being changed to The School of Architecture at Taliesin. The change comes after the Higher Learning Commission's effort to crack down on accreditation for architecture colleges and university, and the name change itself is part of those new rulings.
Specifically, the School of Architecture at Taliesin was asked to change its name because of a potential conflict of interest. The Higher Learning Commission was concerned that, under its previous mantle, the school would be too closely tied to the Frank Lloyd Wright Foundation.
Though the name change was a requirement in order to remain accredited, the school took it as an opportunity for a bold new rebrand featuring illusively three-dimensional fonts and bright color schemes.
Why This Trend Is Growing
- Rebranded Architecture Schools
- Opportunity to create unique and bold new branding strategies for architecture schools.
- Accreditation for Architecture Colleges
- Potential for disruptive innovation in accreditation processes and standards for architecture colleges.
- Institution-organization Conflicts of Interest
- Opportunity to address conflicts of interest between educational institutions and affiliated organizations through rebranding and restructuring.
Industries Being Reshaped
- Education
- Rebranding opportunities and innovative strategies for architecture schools to improve their educational offerings.
- Design
- Opportunity for designers to create unique and visually appealing branding elements for architecture schools.
- Accreditation Services
- Potential for disruption in the accreditation services industry due to changing requirements and standards for architecture colleges.
