This Greenpeace campaign to save the tigers gets aid from some of the most popular felines on the Internet—Lil Bub, Hamilton the Hipster Cat and Nala. Although thousands upon thousands of domestic cats run rampant online, there are only about 3,000 wild tigers left in the world. Now, these celebrity Internet cats are lending a paw to their feral cousins in need with the #CatsSaveTigers campaign.
To participate, cat owners are encouraged to visit the campaign website, come up with their own cat meme and share it online with the campaign hashtag in order to raise awareness about the dire need to save tigers from extinction due to the destruction of their natural habitats for the creation of palm oil plantations in Indonesia, coal mines in India and logging in Russia.
What's Driving This Trend
- Celebrity Internet Cats
- Capitalizing on the popularity of internet cats to promote social and environmental causes.
- Pet-driven Social Media Campaigns
- Using pet owners and their online presence to raise awareness and drive change for various issues.
- Sustainability in the Palm Oil Industry
- Exploring innovative ways to mitigate the environmental impact of palm oil plantations.
Who This Affects Most
- Nonprofit Organizations
- Utilizing the power of celebrity endorsements and social media to garner support for their cause.
- Social Media Platforms
- Facilitating campaigns that leverage the popularity of pets and encourage user engagement.
- Agriculture and Food Production
- Seeking sustainable practices and solutions to address environmental concerns in the palm oil industry.
