After the high profile release of Airbnb's Cereal font, other businesses are looking for ways to make some noise through calligraphy, and an unexpected entrant into the territory of font design comes in the form of Arby's Saucy AF. The fully functional font is free to download, and it has a cheeky form factor that's relevant for anyone who enjoys Arby's meals.
As the name subtly suggests, Saucy AF is styled after sauce. In particular, the font is designed to look like each letter was squeezed out of a sauce bottle. As Arby's puts it, sauce is "the ink of the world", and since the world is digital, it makes sense to make a font like Saucy AF.
Key Themes Behind This Trend
- Food-inspired Fonts
- There is a trend of businesses creating playful and unique fonts inspired by food items.
- Interactive Branding
- Businesses are seeking out new and interactive ways to engage with customers through font and graphic design.
- Digital Advertising Through Fonts
- Companies such as Arby's are finding creative ways to connect with their customers through digital advertising strategies involving custom fonts.
Where This Applies
- Fast Food
- The fast food industry can utilize unique fonts, specifically customized to mimic their offerings, to extend brand recognition.
- Design
- The design industry has the opportunity to create innovative methods of branding with the use of uniquely designed fonts and graphics.
- Marketing
- Innovative custom fonts and graphics could be used by the marketing industry to create a disruptive advertising experience for their target demographics.
