For several years now, Bass Pro Shops has been hosting a free 'Santa's Workshop' event in its stores during the holiday season. While the outdoor retailer largely specializes in products for adults, the event helps to make Bass Pro stores more accessible for families shopping for gifts during the holiday season.
The Santa's Workshop event is an annual activity held inside Bass Pro stores. The event consists of a large-scale Christmas village that includes games, crafts and other family-friendly activities. Many of these activities have a Bass Pro-inspired twist, such as video games revolving around hunting. As an added bonus, families can snap a photo with Santa to commemorate their visit to the store.
By creating an interactive holiday-themed space rather than a traditional retail display, Bass Pro gives families a new reason to visit its stores during the holiday season.