Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

BIG Will Design the New San Pellegrino Headquarters

 - Feb 15, 2017
References: archdaily
BIG, the architectural megafirm founded by superstar architect Bjarke Ingels, has recently won a competition to design the new San Pellegrino headquarters. Though the new complex will house both the sparkling water company's offices and factories, BIG has found a way to keep the industrial aspect attractive without sacrificing functionality.

The San Pellegrino headquarters is located in a terme of the same name at the base of the Alps of northern Italy. In designing the winning proposal, BIG looked at the shapes of the surrounding mountains for inspiration. Similar in shape to architectural arches, the mountains inform the broad-spanning arches that characterize BIG's design. Indeed, arches are the most common visual aspect of the interior space (according to concept drawings.)