Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,465 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,662 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,662 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,205 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,465 cutting edge ideas.

Social Media Safecracking Ads

The Samsung Tweetcracker Campaign is a Viral Masterpiece

— August 25, 2011 — Marketing
In a day and age when viral marketing dominates our televisions, computers and streets, the Samsung Tweetcracker campaign finds a way to surprise the world with something unique, intriguing and highly memorable.

The Samsung Tweetcracker campaign is a viral marketing effort that, through the magic of Twitter, allows users to make three attempts at cracking a safe code each day. The best part is that the winner receives the contents of the safe: a Samsung Series 9 laptop and two around-the-world plane tickets worth $10,000. Forget about some boring prize that you’d never bother wasting time on—this seems to be one campaign that actually makes you want to get involved.

Since the code is designed to be tricky, the Samsung Tweetcracker team will release clues to followers of the Boosted branded Twitter and Facebook pages. If that isn’t enough help, users also have the ability to download a CSV file containing all of the incorrect guesses from other users. That’s just the kind of intel you’d need if you want to get your paws on those beefy $10,000 tickets.

As a jaded observer of a thousand viral marketing campaigns it’s a relief to say that, at long last, I’ve come across a strong example of viral marketing done right. Now if only the rest of the marketing world out there would take a page from the book of the Samsung Tweetcracker team…

So do yourself a favor and check out this campaign. It’s so juicy that I’m almost regretting telling you about it (and thus raising the competition). Oops!
Trend Themes
1. Viral Marketing - The Samsung Tweetcracker campaign showcases the power of viral marketing by creating intrigue and engagement through social media.
2. Interactive Campaigns - Interactive campaigns, like the Samsung Tweetcracker campaign, offer opportunities for brands to captivate audiences and create memorable experiences.
3. Data-driven Marketing - The use of data, such as releasing clues and incorrect guesses, in campaigns like the Samsung Tweetcracker enables brands to better engage with their audience.
Industry Implications
1. Technology - The technology industry can leverage viral marketing strategies, like the Samsung Tweetcracker campaign, to generate buzz and increase brand awareness.
2. Travel - The travel industry can explore interactive campaigns, like the Samsung Tweetcracker campaign, to engage with potential customers and create excitement around their offerings.
3. Advertising - The advertising industry can adopt data-driven marketing techniques, like those used in the Samsung Tweetcracker campaign, to better understand consumer behavior and create targeted campaigns.
5
Score
Popularity
Activity
Freshness