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Festively Repurposed Malls

Samsung and Casey Neistat Transformed an Abandoned Mall for Christmas

— December 21, 2017 — Marketing
Milwaukee’s Northridge Mall has been an abandoned building since 2003, but it is now a magical winter wonderland thanks to a team effort from Samsung and Casey Neistat.

Without people, the wide-open spaces of an deserted building often feel anything but welcoming, but rather desolate and creepy. However, the transformation that Samsung and Casey Neistat pulled together introduces an inspiring, festive space for the Boys and Girls Clubs of Greater Milwaukee. The winter wonderland is styled like a playground, complete with everything from fake snow pits to slides. For the capture of the video experience documented on Neistat's YouTube channel, only a Galaxy Note8 phone was used.

As well as spreading good cheer, the festive holiday stunt also shows one way that a large, abandoned space may be repurposed for a good cause.
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