Opened in the heart of Vancouver's Robson St, the Saje at Home concept store is an extension of Saje Natural Wellness -- a popular retailer specializing in aromatherapy and skincare products. Zoning in on products that are specific to the home, this retail space spotlights Saje's aromatherapy diffuser line that features pieces of varying sizes, styles and price points.
Additionally, the Saje at Home shop also spotlights the Vancouver-based brand's collection of natural remedies, essential oil scents and other home goods like bathroom soaps and hand creams.
Featuring a rustic interior that is reflective of the brand's values, this boutique is both elegant and eco-friendly in its design. Its focal point is a large green wall that not only hints at the shop's natural products but also showcases its familiar branding and insignia.
Why This Trend Is Growing
- Eco-friendly Retail Design
- Opportunities to integrate natural elements into retail spaces that align with brands' eco-conscious values.
- Aromatherapy at Home
- Providing consumers with purchasable products for home use creates opportunities to expand brands' offerings into different contexts.
- Bringing the Outdoors In
- The use of green walls or live plants in retail spaces as a unique branding element or to draw in customers who value eco-friendliness.
Industries Being Reshaped
- Retail Industry
- Retail brands can incorporate eco-friendly designs and alternative products to market sustainability to their customers.
- Natural Wellness Industry
- Brands in the natural wellness industry can expand their product offerings to include eco-friendly and home use items.
- Interior Design Industry
- Interior designers can incorporate biophilic design elements, such as green walls, into retail spaces to incorporate nature into urban environments.
