Fashion brand rag & bone collaborated with Italian premium eyewear label Safilo Group on a new collection of eyewear options for the Fall/Winter 2018 season. The main concept was to retain a British heritage whilst elevating the designs with a contemporary New York style.
Every single detail pays attention to the values of both brands, ensuring everything is carefully crafted to nod to both labels through military cues and sports. The lens is complete with polarized elements and it has a hinge system of TORX's six-point screw-head and acetate.
Branding details are incorporated through rag & bone's dagger emblem found throughout the entire collection.
Why This Trend Is Growing
- British Heritage Fashion
- Opportunity for eyewear brands to collaborate with fashion brands to create collections that represent heritage and contemporary styles.
- Military-inspired Fashion
- Eyewear companies could create collections that feature military cues for added interest and reference to the aesthetic of thes styles.
- High-quality Eyewear Materials
- There is an opportunity for eyewear companies to prioritize higher quality materials in their designs, such as polarized lenses and acetate frames, to offer a premium product.
Industries Being Reshaped
- Fashion
- Collaborating with eyewear brands can offer fashion companies the chance to cross-promote and expand global reach, while also creating a unique product from the expertise of both industries.
- Eyewear
- Eyewear companies can expand their offerings by collaborating with fashion brands, offering unique designs and increased exposure through cross-promotion and brand recognition.
- Luxury Goods
- By using high-quality materials and paying close attention to detail, luxury eyewear companies have the opportunity to distinguish themselves and drive sales among consumers with a desire for premium products.
