Maison Margiela and Gentle Monster work in collaboration to launch a new set of luxurious eyewear together. It is set to launch officially on February 28 and the collaboration was first teased to the public on February 1st. Notably, this makes the project the second collaborative range of eyewear by the fashion house as it designed its first alongside Mykita about a decade ago.
This time around, there are 11 distinct looks in total, which stem from conventional to dramatic. The eyewear is detailed with notable motifs of the fashion house including the four-bar stitch, the '8' logo, and more. Additionally, the '8' motif is also a signifier of the eyewear collection that launched in 2008 with L'Incognito shades of old lookbooks.
Image Credit: Maison Margiela
What's Driving This Trend
- Collaborative Luxury Eyewear
- The collaboration of two luxury brands, Maison Margiela and Gentle Monster, to launch a new set of luxury eyewear creates the opportunity for other luxury brands to collaborate and expand into new markets.
- Fashion House Collaborations
- The recent announcement of Maison Margiela and Gentle Monster's collaboration on the new eyewear line highlights the opportunity for more fashion house collaborations to create unique and innovative products.
- Distinct and Dramatic Look
- The new eyewear line by Maison Margiela and Gentle Monster offers a range of distinct and dramatic looks, presenting an opportunity for other eyewear brands to experiment with unique and bold designs.
Who This Affects Most
- Luxury Fashion
- The collaboration between Maison Margiela and Gentle Monster to launch a luxurious eyewear line offers opportunities for other luxury fashion brands to enter into the eyewear market.
- Eyewear
- The launch of the new eyewear line by Maison Margiela and Gentle Monster provides opportunities for disruption in the eyewear industry with unique and bold designs.
- Collaborative Design
- The collaboration between Maison Margiela and Gentle Monster to design a new eyewear line highlights the potential for collaborative design in the fashion and eyewear industries, and the innovation that can result from such partnerships.
