Armored octopus and fish? This looks like the dark chapter in evolution where all sea creatures take revenge on the human race for destroying their natural habitat. But don’t worry, it is only a genius ad campaign for Cuki aluminium foil.
The tag-line reads, “Keep it safe.”
I love this really simple idea of protecting your most delicate foods in your fridge. Obviously it is exaggerated, which really works visually and makes me smile, and that is what good advertising should do.
Hats off to Italian advertising agency, Armando Testa in Turin, Italy for coming up with this brilliant campaign.