The Sacla' Stage Shopera Showcases an Impromptu Market Performance

 - Apr 9, 2013
References: youtube
Premium Italian food brand Sacla’ surprised and delighted shoppers at the John Lewis Oxford Street Foodhall with their Sacla' Stage Shopera by staging an impromptu Opera in the food aisles.

The Pesto Pioneers planted five secret opera singers who were disguised as casual shoppers and servers, who then broke into song bringing the foodhall to a standstill with a rousing rendition of the Italian classic 'Funiculì, Funiculà.' From soaring soprano to booming baritone, the singers’ stunning performance delighted the unsuspecting customers whose confused and surprised reactions were captured on camera by a film crew behind the scenes.

While store management were in on the stunt, the floor staff were not let in on the secret and were as surprised as everybody else when the first lunch time shopper burst into song.Su