Sometimes I'll see an ad and wonder what, exactly, is being advertised, but this Rupert Sanderson Fall 2013 Campaign expertly focuses on its product to ensure a full fashion feature.
The designer was inspired by Eastern culture for his latest fall line, and wanted to illustrate that in the company's campaign as well, saying "I was thinking Kill Bill and elaborate Japanese bondage techniques," according to Fashion Gone Rogue. Shot by photographer Eddie Wrey on location at the Japanese restaurant Sake No Hana in Mayfair, London, the campaign was styled by Tamara Rothstein who chose to show off some bold designs like a purple heel that looks like its been shredded and a colorful Eastern-inspired wedge.
I don't know about you, but looking at the Rupert Sanderson Fall 2013 Campaign is really making me want to go shoe shopping.
Key Themes Behind This Trend
- Feet-focused Ads
- Opportunity for brands to create shoe advertisements that prominently feature their products.
- Eastern-inspired Designs
- Chance for fashion brands to incorporate bold designs influenced by Eastern culture into their collections.
- Location-based Campaigns
- Potential for brands to shoot advertising campaigns on location at unique venues to create a visually striking narrative.
Where This Applies
- Fashion
- Fashion brands can leverage feet-focused ads and Eastern-inspired designs to capture consumer attention and drive sales.
- Advertising
- Opportunity for advertising agencies to develop creative campaigns that push the boundaries of traditional shoe advertisements.
- Photography
- Photographers can explore shooting location-based campaigns to create visually stunning images for brands and clients.
