Jil Sander's Fall/Winter 2022 campaign has been unveiled and offers a visual representation of the highly warped and innovative range. The collection, designed by Lucie and Luke Meier from Jil Sander, “explores contemporary tailoring tropes for Fall/Winter 2022,” fusing natural elements with unconventional proportions. Comprising footwear and accessories, each item in the collection features otherworldly warping and surrealist design aspects, calling attention to the craftsmanship and uniqueness of the offerings.
“The shape of what we wear, of who we are, is part of the spaces we live in. Objects go out of proportion, become surreal, and challenge the way we look at things. Thought as interactive, to share a different view with the casual passers-by, the images of the campaign — icons — can transform what we look at in what we feel like. Front and center,” said Jil Sander in a statement.
Image Credit: Jil Sander
Why This Trend Is Growing
- Surrealist Design
- Opportunity for designers to experiment with unconventional proportions and otherworldly warping in their collections.
- Interactive Brand Campaigns
- Opportunity for brands to create thought-provoking and visually stunning campaigns that challenge consumers' perspectives.
- Craftsmanship Revival
- Opportunity for artisans to showcase their skills in creating one-of-a-kind, unique accessories and footwear.
Industries Being Reshaped
- Luxury Accessories
- Designers and manufacturers of luxury accessories can integrate surrealist design elements to appeal to consumers who value uniqueness and craftsmanship.
- Footwear Industry
- Brands can experiment with unconventional shapes and proportions in their footwear designs, creating eye-catching products for trendsetters and fashion-forward consumers.
- Fashion Photography
- Opportunity for fashion photographers to create visually striking, surrealist images that showcase the beauty and uniqueness of fashion accessories and footwear.
