Some may associate 'Run Rabbit Run' with a song written by Noel Gay and Ralph Butler. Others will know it as a creative studio based in Cape Town, South Africa. A number of people will start leaning towards the latter thanks to the whimsical tea towels they released earlier this year. Although chiefly an illustration company, Run Rabbit Run has decided to enter a different market by creating playful patterns for the fashion and home industries.
Run Rabbit Run's line of tea towels shows how they skills translate to such endeavors. A welcomed change from the typical floral and plain designs often seen in this realm, they are made with modern individuals in mind. Kirsten Beets says, "I have always been interested in fabric design and I find repetitive patterns soothing on the eye. Run Rabbit Run's first foray into fabric design was inspired by complementary colors and patterns that could be found in nature."
What's Driving This Trend
- Whimsical Home Textiles
- The trend towards playful and unique designs for home textiles is disrupting the traditional market and creating opportunities for innovative startups to offer niche products like Run Rabbit Run's tea towels.
- Illustration for Fashion
- The trend for unconventional and funky patterns for textiles is creating new opportunities for illustrators like Run Rabbit Run who can bring a fresh perspective to established product ranges like clothing and accessories.
- Nature-inspired Patterns
- The trend for finding inspiration in nature is producing opportunities for designers and illustrators who want to bring a fresh spin on classic designs for traditional products like tea towels, bedding, and wallpaper.
Who This Affects Most
- Home Textiles
- Manufacturers of home textiles such as curtains, bedding, and upholstery are starting to realize that consumers crave more unique and quirky designs for their homes and are looking to innovative design studios such as Run Rabbit Run.
- Fashion
- The fashion industry is starting to open up to playful and unconventional patterns created by illustrators like Run Rabbit Run, which opens up new markets for artists to showcase their work.
- Illustration
- The art and illustration industry is diversifying thanks to the trend for designers and illustrators to create patterns and designs for various industries outside of the traditional publishing and advertising business sectors.
