Some may associate 'Run Rabbit Run' with a song written by Noel Gay and Ralph Butler. Others will know it as a creative studio based in Cape Town, South Africa. A number of people will start leaning towards the latter thanks to the whimsical tea towels they released earlier this year. Although chiefly an illustration company, Run Rabbit Run has decided to enter a different market by creating playful patterns for the fashion and home industries.
Run Rabbit Run's line of tea towels shows how they skills translate to such endeavors. A welcomed change from the typical floral and plain designs often seen in this realm, they are made with modern individuals in mind. Kirsten Beets says, "I have always been interested in fabric design and I find repetitive patterns soothing on the eye. Run Rabbit Run's first foray into fabric design was inspired by complementary colors and patterns that could be found in nature."