Rowing Blazers Celebrates Nom Wah With an Apparel Series
References: rowingblazers & highsnobiety
Nom Wah is an iconic tea parlor and bakery that first opened its doors in 1920 -- now Rowing Blazers celebrates the spot with a selection of streetwear designs. Nom Wah is recognized for its almond cookies and traditional mooncakes -- since 2011, Wilson Tang took over and took it to an angle that spotlights dim sum foods. Rowing Blazers honors Nom Wah with a three-piece collection that features staple silhouettes.
The range highlights long sleeve shirts, a rugby shirt, and a cap. The cap is available in three colorway options, the long sleeve shirt comes in two colorways, and the rugby shirt arrives in a bright yellow hue. All of the pieces are accented with graphic prints referencing Nom Wah.
The range highlights long sleeve shirts, a rugby shirt, and a cap. The cap is available in three colorway options, the long sleeve shirt comes in two colorways, and the rugby shirt arrives in a bright yellow hue. All of the pieces are accented with graphic prints referencing Nom Wah.
Trend Themes
1. Streetwear-inspired Apparel - Opportunity for disruptive innovation lies in creating apparel collections that draw inspiration from popular streetwear culture.
2. Food-influenced Designs - There is potential for disruptive innovation in incorporating food themes and designs into clothing collections.
3. Heritage Brand Collaborations - Collaborating with iconic heritage brands, like Rowing Blazers, presents a chance for disruptive innovation in creating unique apparel collections.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can tap into the trend of streetwear-inspired apparel and collaborate with heritage brands to create disruptive collections.
2. Food and Beverage - The food and beverage industry can explore opportunities to collaborate with fashion brands and incorporate their products and themes into apparel designs.
3. Hospitality - The hospitality industry, particularly historical establishments like tea parlors and bakeries, can partner with fashion brands to celebrate their heritage through clothing collections.
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