Nom Wah is an iconic tea parlor and bakery that first opened its doors in 1920 -- now Rowing Blazers celebrates the spot with a selection of streetwear designs. Nom Wah is recognized for its almond cookies and traditional mooncakes -- since 2011, Wilson Tang took over and took it to an angle that spotlights dim sum foods. Rowing Blazers honors Nom Wah with a three-piece collection that features staple silhouettes.
The range highlights long sleeve shirts, a rugby shirt, and a cap. The cap is available in three colorway options, the long sleeve shirt comes in two colorways, and the rugby shirt arrives in a bright yellow hue. All of the pieces are accented with graphic prints referencing Nom Wah.
Key Themes Behind This Trend
- Streetwear-inspired Apparel
- Opportunity for disruptive innovation lies in creating apparel collections that draw inspiration from popular streetwear culture.
- Food-influenced Designs
- There is potential for disruptive innovation in incorporating food themes and designs into clothing collections.
- Heritage Brand Collaborations
- Collaborating with iconic heritage brands, like Rowing Blazers, presents a chance for disruptive innovation in creating unique apparel collections.
Where This Applies
- Fashion and Apparel
- The fashion and apparel industry can tap into the trend of streetwear-inspired apparel and collaborate with heritage brands to create disruptive collections.
- Food and Beverage
- The food and beverage industry can explore opportunities to collaborate with fashion brands and incorporate their products and themes into apparel designs.
- Hospitality
- The hospitality industry, particularly historical establishments like tea parlors and bakeries, can partner with fashion brands to celebrate their heritage through clothing collections.
