VICTORIA and Yat Pit Join on the Chinese New Year Collection
Amy Duong — January 20, 2024 — Art & Design
References: victoriahongkong & hypebeast
Lunar New Year is about to roll in in a few weeks and Hong Kong-based fashion labels VICTORIA and Yat Pit join forces on a special Chinese New Year collection. The two forces come together to inform a series of apparel that stay true to their brand language, honoring a skate influence and more.
The two push their local culture and celebrate their shared Chinese heritage with the range. It is defined by bright red tones for a festive touch with hues of heather grey, pink, brown, and grey as accents as well. They are washed finished for a worn-in feel and some standouts include the "MOCKNECK ZIP-UP SWEATER, OXFORD SHIRT, REVERSIBLE WAFFLE SWEATER, LOGO TEE, NIGHT MARKET CARGO PANTS, YATPIT LUCKY KNOT WRAP SWEAT PANTS, SWEAT SHORTS, CIRCLE LOGO CAP, ans LOGO SOCKS."
Image Credit: VICTORIA, Yat Pit, hypebeast, victoriahongkong
The two push their local culture and celebrate their shared Chinese heritage with the range. It is defined by bright red tones for a festive touch with hues of heather grey, pink, brown, and grey as accents as well. They are washed finished for a worn-in feel and some standouts include the "MOCKNECK ZIP-UP SWEATER, OXFORD SHIRT, REVERSIBLE WAFFLE SWEATER, LOGO TEE, NIGHT MARKET CARGO PANTS, YATPIT LUCKY KNOT WRAP SWEAT PANTS, SWEAT SHORTS, CIRCLE LOGO CAP, ans LOGO SOCKS."
Image Credit: VICTORIA, Yat Pit, hypebeast, victoriahongkong
Trend Themes
1. Chinese Heritage-honoring Streetwear - Fashion labels VICTORIA and Yat Pit collaborate on a Chinese New Year collection that pays homage to their shared Chinese heritage.
2. Lunar New Year Collection - VICTORIA and Yat Pit come together to create a festive apparel range inspired by the Lunar New Year.
3. Skate Influence in Apparel - The Chinese New Year collection by VICTORIA and Yat Pit reflects their brand language with a skate influence incorporated into the apparel.
Industry Implications
1. Fashion - The collaboration between VICTORIA and Yat Pit in creating a Chinese New Year collection demonstrates innovative approaches to design and cultural celebration in the fashion industry.
2. Streetwear - The Chinese New Year collection by VICTORIA and Yat Pit offers disruptive innovation opportunities in the streetwear industry by infusing Chinese heritage and festive elements into their designs.
3. Apparel - VICTORIA and Yat Pit exhibit disruptive innovation in the apparel industry by combining skate influence with traditional Chinese aesthetics in their Lunar New Year collection.
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