Ros Caubo olive oil and specifically the branding agency Zoo Studio, took inspiration from the maritimes and ideas of navigation with this packaging design.
On the front of the oil bottle, the name of the product is featured and set in a compass-like illustration. While one would think that this would make everything look extremely cluttered, the agency has done it in a way that makes the lettering blend well with the illustrated compass, which is no easy feat. The lid provides a contrasting element to the rest of the bottle's neutral colors, as it's been done in a bright orange hue.
This is a distinct approach by Zoo Studio for an olive oil branding project, and one that should be memorable on the shelves.
What's Driving This Trend
- Navigation-inspired Branding
- The trend of using navigation-inspired branding in packaging design presents an opportunity for disruptive innovation in the food and beverage industry by creating memorable designs that stand out on shelves.
- Compass-like Illustrations
- The trend of incorporating compass-like illustrations in packaging and branding presents an opportunity for disruptive innovation in the design industry by creating unique and visually appealing designs.
- Contrasting Elements
- The trend of using contrasting elements in packaging design presents an opportunity for disruptive innovation in the cosmetics industry by creating designs that catch the eye and stand out on shelves.
Who This Affects Most
- Food and Beverage
- Navigation-inspired branding has the potential to disrupt the food and beverage industry by creating packaging designs that are memorable and stand out on shelves.
- Design
- Compass-like illustrations present an opportunity for disruptive innovation in the design industry by creating unique and visually appealing designs.
- Cosmetics
- Using contrasting elements in packaging design presents an opportunity for disruptive innovation in the cosmetics industry by creating designs that catch the eye and stand out on shelves.
