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Museum Membership Programs

The ROM Membership Program Offers Plenty of Benefits and Rewards

— May 11, 2015 — Art & Design
The ROM Membership model offers members and their families countless privileges, benefits and rewards that include reciprocal listings at other North American museums.

In addition to discounts on programming, events and special access to museum offers, a ROM membership enables free access for members and their families, a discount at the gift shop, line-passing capabilities and free access to galleries in Vancouver, Montreal and Nova Scotia. Depending on the level of memberships, individuals are able to attend the holiday reception, additional free entrance for guests and access to the ROM magazine and newsletters.

The Royal Ontario Museum also has a kid-oriented website for children of members, which is an ingenious way to cultivate the interest of all members of the family and highlight the museum's dedication to children's programming.

Trend Themes
1. Membership Programs - The ROM Membership Program provides an innovative way of creating loyalty and engagement among museum-goers.
2. Family-oriented Benefits - Museums can innovate their membership programs by prioritizing family-oriented benefits and activities to engage all members of a household.
3. Reciprocal Listings - Museum membership programs could create alliances with other cultural institutions to offer reciprocal listings that broaden the appeal of their memberships.
Industry Implications
1. Museums and Cultural Institutions - Museums can utilize innovative membership programs to attract new audiences and foster loyalty among existing visitors.
2. Event Planning and Hosting Industry - Events and activities exclusive to museum members could be developed to attract and retain members who are looking for unique experiences.
3. Digital Media and Children's Programming Industry - Museums can partner with digital media and children's programming industries to develop engaging online platforms that cater to children and enhance the overall membership experience.
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