The Rolls-Royce Phantom III Returns as a Benchmark of Luxury

 - Jan 24, 2013
References: rolls-roycemotorcars & zeutch
You know a brand has achieved iconic luxury status when it becomes a general term representing luxury like Rolls Royce. Sayings like "The Rolls Royce of houses," or "the Rolls Royce of computers" is evidence of the car brand’s symbol of excess and top-shelf quality.

A prime example of such refined auto elegance is the Rolls-Royce Phantom III Cabriolet par Labourdette. This big body cruiser is so decadent, it shouldn’t even be driven at high speeds. Not really, but you get the point. Released in 1936, the Rolls-Royce Phantom III was the last large Rolls-Royce before the second world war. The last car was released in 1947.

This edition of the Rolls-Royce Phantom III is totally reconstructed by Parisian designer Henri Labourdette.