Rock Hard Potatoes

Secrets of Dutch Concrete

After watching a "Mr. Potatohead" commercial on TV, I got the urge to do a quick Internet search on alternative uses for potatoes. I was expecting to find some funny pictures to spam my friends' e-mail with, but to my surprise, I found myself involved in some more serious research.

I stumbled across the Spring 2006 issue of "Spudsmart" and found a short article about a Dutch concrete company named Noppert Beton, which uses a modified potato starch in their concrete mixture. Their reason for doing so is no advertising gimmick--the use of the extract accelerates production time, and therefore reduces costs.

Modified Potato Starch
Opportunity for the development of new materials and industries by utilizing modified potato starch in various products.
Accelerated Production Time
Potential for businesses to explore methods and technologies that can reduce production time and increase efficiency.
Cost Reduction
Opportunity to implement cost-saving measures and innovative solutions in different industries.

Industries Being Reshaped

Construction
Disruptive innovation opportunities in the construction industry by incorporating modified potato starch in concrete mixtures to improve production efficiency.
Packaging
Innovation potential in the packaging industry by utilizing modified potato starch to develop biodegradable and sustainable packaging materials.
Textiles
Exploration of modified potato starch in the textiles industry to create eco-friendly and sustainable fabric alternatives.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 32%
Freshness 8%

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