Protein Mashed Potatoes

Idahoan Foods' +Protein Mashed Potatoes are Fluffy and Nutritious

As more people prioritize functional food products and increase their protein intake, protein-boosted sides like the new Idahoan Foods' +Protein Mashed Potatoes offer a simple and delicious way to effortlessly add more nutrition to any meal. Packed with six grams of high-quality protein per serving and 24 grams per pouch, Idahoan Foods' +Protein Mashed Potatoes makes it easier to indulge in a comforting side dish that's flavorful, free from artificial flavors and dyes and naturally gluten-free.

+Protein Mashed Potatoes debuted in a trio of fan-favorite flavors, including Buttery Homestyle, Loaded Baked and Roasted Garlic. Beyond delivering energy and satiety, these convenient, protein-boosted mashed potatoes eliminate the need to wash, peel, cook and mash potatoes—they just need to be stirred with hot water to prepare.

Functional Protein-rich Foods
The rise of functional foods is revolutionizing the way consumers enhance their diets with easily accessible protein-rich options.
Convenient Nutritious Sides
Convenience-focused nutritious side dishes are disrupting traditional meal-prep routines with easy-to-prepare options.
Flavor-enhanced Health Foods
Health foods enhanced with popular flavors are reshaping dietary habits by combining taste with nutrition.

Sectors Adopting This

Functional Food Industry
Emerging trends in functional foods are driving innovative solutions to integrate health benefits seamlessly into everyday diets.
Instant Food Products
The industry for instant food products is expanding rapidly as busy consumers demand time-saving yet nutritious meal options.
Health-conscious Consumer Goods
Companies in the health-conscious consumer goods sector are increasingly focusing on providing flavorful, nutrient-dense products without compromising on convenience.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 52%
Freshness 59%