The Robinsons Fruit Creations Blackberry & Blueberry juice flavor is the latest addition to the brand's lineup of offerings that targets more mature consumers who have a more refined palate. Set to launch in February, the juice will be available in one-liter bottles at a price point of £1.99 and features a tangy burst of blackberry flavor with the rich profile of blueberry. The product targets the increasing number of consumers seeking out a healthier product thanks to a no added sugar recipe that also contains two-times the fruit in contrast to the brand's core range.
Out of Home Commercial Director at Britvic Phil Sanders spoke on the Robinsons Fruit Creations Blackberry & Blueberry juice flavor saying, "As the latest addition to the Robinsons Fruit Creations portfolio, the Blackberry and Blueberry flavor will build on the great success of this range, which won Product of the Year 2019 in the UK’s biggest consumer survey of product innovation for the soft drinks category. We would recommend placing it alongside the core range which consumers have come to know and love in order to take advantage of the established popularity of the Robinsons brand while encouraging shoppers to trade-up.”