These road sensors were developed to reduce the number of accidents on one of the world's most dangerous roads. The smart sensors notify drivers of oncoming traffic coming around hairpin curves on Jammu-Srinagar Highway in India. The #RoadsthatHonk project was a collaborative effort between Leo Burnett India and HP Lubricants.
Designed to decrease traffic accidents and encourage safer driving habits, the road sensors detect cars coming around the corner using technology such as radar, solar power and wireless capabilities. Sensors are placed on either end of tight turns and communicate to each other forming an anti-collision warning system. When cars are detected, poles light up and make a loud honking sound to warn drivers on the other side.
#RoadsthatHonk Uses Smart Road Sensors to Make Hairpin Bends Safer
1. Smart Road Sensors - Developing more advanced and affordable sensors to improve road safety and minimize traffic accidents on dangerous roads.
2. Wireless Communication Technology - Enhancing wireless capabilities of road sensors to increase communication and improve anti-collision warning systems.
3. Green Technology - Integrating solar power and other renewable energy sources into road sensors for a more sustainable and cost-effective approach to road safety.
1. Automotive - Integrating road sensors directly into cars or developing compatible software to receive warnings and improve safety measures.
2. Smart City - Implementing smart road sensor technology to improve road safety and minimize traffic congestion in cities and urban areas.
3. Oil and Gas - Collaborating with tech and advertising companies to develop and implement smart road sensors, potentially improving the oil and gas industry's reputation in regards to environmental and social impact.