Rihanna’s Vogue Brazil editorial for the May 2014 issue of the magazine will make you want to pack your bags. Though traveling south of the equator is definitely enjoyable and exhilarating, it does come with its downsides; namely, the humidity. I’m sure most girls will agree that it’s incredibly burdensome trying to look good in muggy weather conditions. I mean, think of your hair! That being said, the Barbadian songstress looks effortlessly chic despite the balminess.
Yasmine Sterea styled the pop star in heavily-embroidered pieces and ethnic prints. The looks were accessorized boldly, with stacked gold bangles, big hoops and even bigger hats. Yusef Williams and Zoe Taylor finished up with tousled hair and beach-ready makeup.
Mariano Vivanco photographed Rhi as she lounged around the beach, looking stylish as ever.
What's Driving This Trend
- Humidity-proof Fashion
- Opportunity for companies to innovate and create products that are practical for humid weather conditions.
- Ethnic-inspired Fashion
- Opportunity for designers to incorporate diversity and culture into their clothing lines.
- Tousled, Beachy Hair
- Opportunity for hair care companies to create and market products that achieve the beach-ready look.
Who This Affects Most
- Fashion
- Fashion industry can develop collections that cater to humid weather.
- Beauty
- Cosmetics industry can advertise products that give a beach-ready makeup look.
- Retail
- Opportunity for retails like Target, Walmart to offer affordable beach essentials to more consumers.
