It is no secret that Rice Krispy squares are delicious. However, New Yorker Jessica Siskin has discovered that when made out of Rice Krispies, most things actually taste better. The cereal entrepreneur makes extravagantly decorated Rice Krispy treats that she posts on Instagram in the form of edible art. What started as a fun snack to bring to a friend's house has become a business for the food artist as she now sells her creations.
From replicating other food like cheese platters and Reese's Peanut Butter Cups to Lloyd Dobler's boom box, it appears no object is off limits. Other subjects include emojis, magazine covers and elements from pop culture.
If you like your Instagram feed to snap, crackle and pop be sure to follow mister_krisp.
Why This Trend Is Growing
- Edible Art
- The trend of creating intricate and visually appealing baked goods and snacks as a form of art is disrupting the food industry and creating opportunities for food brands to offer more unique and creative products.
- Social Media Food Influencers
- The trend of social media influencers sharing visually stunning and unique food creations is disrupting traditional marketing channels and creating opportunities for partnerships and collaborations between food brands and content creators.
- Food as a Medium for Creative Expression
- Transforming food into a creative outlet is a growing trend, and presents opportunities for brands to collaborate with artists and creators to develop new and innovative food products.
Industries Being Reshaped
- Food and Beverage
- As the trend towards edible art gains popularity, the food and beverage industry has an opportunity to capitalize on unique and creative food offerings that appeal to consumers' desire for visually stunning and shareable products.
- Social Media and Influencer Marketing
- The rise of social media food influencers is disrupting traditional marketing channels and creating opportunities for marketing and advertising agencies to leverage the power of influencers for food brands.
- Art and Creativity
- The trend of food as a medium for creative expression presents opportunities for collaboration between food and beverage brands and artists and creators to develop unique and imaginative food products.
