Heinz Has Launched Reviews for Naturalization
Kalina N — May 20, 2024 — Social Good
References: reviewsfornaturalization
Reviews For Naturalization is an initiative run by the renowned condiment brand Heinz. The campaign seeks to assist immigrants in Brazil in their quest to become naturalized citizens by inviting customers in burger joints to write reviews of immigrant employees that can later serve as their professional recommendation letters. This, according to Heinz, cn "help accelerate the naturalization of refugees." Reviews For Naturalization comes as a response to increasing precarity. The brand cites that "the number of refugees in Brazil reached its highest level in 2024, with 710,00 people welcomed."
Reviews For Naturalization invites consumers to choose a partner burger joint that hosts a refugee in Brazil. When writing about their experience, customers are not expected to include the employee's names. Afterward, individuals can help spread the word by sharing about the initiative with other people.
Image Credit: Heinz
Reviews For Naturalization invites consumers to choose a partner burger joint that hosts a refugee in Brazil. When writing about their experience, customers are not expected to include the employee's names. Afterward, individuals can help spread the word by sharing about the initiative with other people.
Image Credit: Heinz
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