Syndicut is a London-based fashion brand that is now dipping its toes into new territory with a crowdfunding project for its new range of two-in-one reversible swimsuit designs.
The company made a name for itself by creating high-quality boxer shorts in collaboration with emerging artists and now, it is preparing to answer the call to create garments for women. The all-new reversible swimwear collection makes it possible for consumers to choose between wearing a solid block color or a patterned print, which adds more value to a single piece of swimwear.
True to its roots, all patterns are created with emerging artists and designers. The new collection features a range of styles, including boxers, t-shirts, kaftans, bikinis and one piece suits that are fit for any sunny summer day on the beach.
Why This Trend Is Growing
- Two-in-one Swimwear
- Creating reversible swimsuit designs adds value and versatility to a single piece of swimwear.
- Collaboration with Emerging Artists
- Working with emerging artists and designers in pattern creation provides unique and artistic swimwear options.
- Crowdfunding in Fashion
- Using crowdfunding to launch new fashion collections allows for consumer involvement and validation of designs.
Industries Being Reshaped
- Fashion
- The fashion industry can explore the creation of reversible swimwear as a disruptive innovation opportunity.
- E-commerce
- E-commerce platforms can embrace the trend of collaboration with emerging artists to offer exclusive and artistic swimwear options.
- Crowdfunding
- The crowdfunding industry can capitalize on the growing trend of using crowdfunding to launch new fashion collections and expand its market.
