Jordan Brand and Travis Scott continue to grow their roster with the new Reverse Mocha iteration of the iconic Air Jordan 1 Low sneaker model. It is set to launch in a full family size selection with an upper that blends together Sail with University Red and Ridgerock.
The upper is made with a light brown hue applied on nubuck materials and rests under white leather overlaying details for a premium touch. There are classic Swooshes on the medial side of the shoe with a reversed looko that is true to the Cactus Jack collaborations. Additional branding can be seen at the tongue tags that read NIKE AIR and Cactus Jack emblems at the medial side and tongue.
Image Credit: Nike
What's Driving This Trend
- Reverse Sneakers
- Opportunity for footwear brands to release more reversed colorway models of iconic shoe designs.
- Celebrity Collaborations
- Opportunity for brands to collaborate with popular artists to create unique shoe styles.
- Premium Fashion Sneakers
- Opportunity for brands to create premium versions of iconic sneakers using materials such as nubuck and leather.
Who This Affects Most
- Footwear
- Opportunity for footwear brands to innovate and create new colorways and designs to keep up with trends and celebrity collaborations.
- Fashion
- Opportunity for fashion brands to incorporate premium sneakers into their collections and provide customers with trendy and unique footwear options.
- Marketing
- Opportunity for marketing agencies to work with footwear brands to create effective campaigns that highlight the unique features of premium sneakers and celebrity collaborations.
