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Adobe Focuses on Restored Family Photos for Hurricane Victims

 - Feb 1, 2018
References: fstoppers & adweek
Adobe and its student program have restored family photos destroyed in the wake of Hurricane Harvey. This initiative began after Hurricane Harvey, with volunteers distributing the photos over Christmas. This program was run with the help of Adobe's student program -- something established under the brand's 'The Future Is Yours' campaign -- which sought to teach high school students integral Adobe skills. Students and local San Antonio volunteers joined forces for this project with efforts continuing into February 2018.

Much of the photo restoration was carried out by the Adobe student and local volunteers from the San Antonio area. Rips, tears, color, damage, contrast damage and water damage were all fixed with a focus being on photos that could not be replaced. According to Jayson Ortel, social strategist at Adobe, "By restoring water-damaged photos and memories, they return some hope to people who have a long way to go to rebuild." The project shows a distinct compassion from Adobe as well as the power of restored family photos.