Photographer Paul Octavious partnered with Chicago's largest no-kill animal shelter with his ResHue Dog series -- a colorful series of portraits which aimed to draw attention to the city's population of homeless dogs.
The visually striking images star a few of the shelter's long-time residents, including scruffy puppies and old mutts alike. Under the HUE lighting setup, these dogs appear as both glamorous and eye-catching, as their personalities are embodied with each shot.
Paul Octavious, the photographer behind this series has dedicated his time as a volunteer to help get these dogs adopted, and has been releasing the images of the eligible four-legged friends, through his personal Instagram, which has a following of over 559k individuals.
Key Themes Behind This Trend
- Colorful Animal Portraits
- There is a disruptive innovation opportunity for photographers to use vibrant colors and unique lighting setups to capture the attention of potential adopters for shelter animals.
- Social Media Adoption Campaigns
- Businesses in the animal welfare industry can utilize social media platforms like Instagram to showcase adoptable pets and attract a larger audience to increase adoption rates.
- Partnerships with Photographers
- Animal shelters and rescue organizations can collaborate with talented photographers to create visually stunning portraits of animals, bringing more visibility and interest to their adoptable pets.
Where This Applies
- Photography
- Photographers can explore disruptive innovation opportunities by focusing on using their skills to capture impactful portraits of shelter animals, aiding in their adoption.
- Animal Welfare
- The animal welfare industry can benefit from embracing disruptive innovation by leveraging social media platforms and creative partnerships to showcase adoptable pets and increase adoption rates.
- Social Media
- Social media platforms can harness their potential for disruptive innovation by supporting adoption campaigns and facilitating connections between potential pet owners and shelter animals.
