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Clean-Label Soup Broths

Zoup! Introduces Broth Line Called 'Really Good Culinary Concentrates'

— October 12, 2021 — Lifestyle
Fast-serve soup chain Zoup! has launched 'Really Good Culinary Concentrates,' a collection of gourmet broth concentrates designed for home cooking.

The new line-up of broth concentrates comes in three "flavor-forward" variations: 'Chicken Bone Broth,' 'Beef Bone Broth,' and 'Savory No-Chicken Vegan Broth.' All three offerings are entirely free of artificial flavors and ingredients and contain no cheap fillers, preservatives, or added sugar.

The 'Chicken Bone Broth' features the delicious flavor of slow-cooked poultry, making it perfect for making a rich chicken-noddle soup, while the 'Beef Bone Broth' can be added to stews to deliver the taste of slow-roasted premium beef. Of course, Zoup! has also covered the needs of vegan consumers with the 'Savory No-Chicken Vegan Broth' -- a well-balanced umami-based broth with added plant proteins.

Image Credit: Zoup!
Trend Themes
1. Clean-label Broth Concentrates - Opportunity to capitalize on consumer demand for natural and healthy products by creating similar lines free of artificial flavors and cheap fillers.
2. Home-cooking Gourmet Products - Innovation opportunity to create a range of high-quality, convenient, and gourmet home-cooking products that can attract busy consumers looking for delicious and healthy meal options.
3. Plant-based Broth Alternatives - Opportunity to tap into the growing demand for plant-based food products by creating similar lines of vegan broth concentrates with added plant proteins.
Industry Implications
1. Food and Beverage - The industry can leverage this trend by creating new product lines that appeal to health-conscious consumers who are looking for natural, healthy, and gourmet meal options.
2. Retail - Retailers can take advantage of the trend by stocking up on clean-label broth concentrates and other similar gourmet home-cooking products that are in high demand.
3. Meal Kit Delivery - Meal kit delivery companies can incorporate clean-label broth concentrates and other gourmet home-cooking products in their offerings to provide convenient yet healthy meal options for busy consumers.
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