The Nesquik All Natural ready-to-drink milkshake is an upcoming new product from the brand for the UK market that will provide consumers with an easy way to enjoy the chocolatey taste of the drink. The beverage is made with 92% milk along with a few other all-natural ingredients that make it a health-conscious option for parents to offer youngsters as a treat. The drink will come packaged in a 180ml Tetrapak with a paper straw and will be available for purchase starting in January.
Marketing Lead for Dairy Brands UK Vittoria Simms spoke on the Nesquik All Natural ready-to-drink milkshake saying, "We are really excited to be launching this new product which makes it much easier for families to be able to enjoy Nesquik on-the-go and provides parents with an all-natural ingredients option. This is part of our commitment at Nestlé to offer more natural and environmentally friendly choices while maintaining the great taste that people know and love.”
Key Themes Behind This Trend
- All Natural
- The growing demand for all-natural beverages presents an opportunity for brands to develop more health-conscious and environmentally friendly drink options.
- Ready-to-drink
- The popularity of convenient, ready-to-drink beverages opens up opportunities for companies to innovate with easy-to-consume products that cater to on-the-go consumers.
- Child-friendly Treats
- There is a market for kid-friendly treats made with wholesome ingredients, creating a space for brands to create indulgent yet healthier options for children.
Where This Applies
- Beverage
- The beverage industry can tap into the demand for all-natural and ready-to-drink options, expanding their product offerings to align with evolving consumer preferences.
- Dairy
- Dairy companies can explore the potential of creating premixed and ready-to-drink products that cater to health-conscious consumers seeking convenient and nutritious options.
- Food Packaging
- The rise of all-natural and environmentally friendly beverages creates a need for innovative and sustainable packaging solutions in the food packaging industry.
