These Ready-to-Drink Latte Nescafé Beverages Emphasize Texture
Laura McQuarrie — October 15, 2018 — Lifestyle
References: nescafeusa & foodbusinessnews.net
At this year's NACS show in Las Vegas, an event that offers a look at what's upcoming in the world of convenience retail, Nestlé unveiled a unique new line of ready-to-drink latte products that are bottled, frothy and intended to be consumed chilled.
The packaging for the Nescafé Cold Whipped Latte drinks describes that the bottles should be shaken a number of times for added frothiness to enrich the drinking experience. These products are made with a blend of coffee, whole milk and barista-inspired flavors like French Vanilla.
While some noteworthy food and beverage products introduced over the past few years put a heavy emphasis on flavor or aesthetics, now, brands are offering rich sensorial experiences to consumers primarily through texture.
The packaging for the Nescafé Cold Whipped Latte drinks describes that the bottles should be shaken a number of times for added frothiness to enrich the drinking experience. These products are made with a blend of coffee, whole milk and barista-inspired flavors like French Vanilla.
While some noteworthy food and beverage products introduced over the past few years put a heavy emphasis on flavor or aesthetics, now, brands are offering rich sensorial experiences to consumers primarily through texture.
Trend Themes
1. Ready-to-drink Whipped Lattes - Opportunity for innovative packaging and unique sensorial experiences in the ready-to-drink latte market.
2. Bottled Frothy Beverages - Disruptive potential for new frothing techniques and froth-enhanced drinks in the beverage industry.
3. Texture-focused Consumer Products - Emerging trend of offering rich sensorial experiences to consumers primarily through texture.
Industry Implications
1. Convenience Retail - Opportunity for convenience retailers to introduce unique ready-to-drink latte products that enhance the texture of the drinking experience.
2. Beverage - Innovative potential for beverage companies to create new bottled frothy beverages with a focus on texture and frothiness.
3. Food and Beverage Packaging - Opportunity for packaging companies to develop innovative packaging solutions that enhance the frothiness and sensorial experience of ready-to-drink latte products.
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