At this year's NACS show in Las Vegas, an event that offers a look at what's upcoming in the world of convenience retail, Nestlé unveiled a unique new line of ready-to-drink latte products that are bottled, frothy and intended to be consumed chilled.
The packaging for the Nescafé Cold Whipped Latte drinks describes that the bottles should be shaken a number of times for added frothiness to enrich the drinking experience. These products are made with a blend of coffee, whole milk and barista-inspired flavors like French Vanilla.
While some noteworthy food and beverage products introduced over the past few years put a heavy emphasis on flavor or aesthetics, now, brands are offering rich sensorial experiences to consumers primarily through texture.
What's Driving This Trend
- Ready-to-drink Whipped Lattes
- Opportunity for innovative packaging and unique sensorial experiences in the ready-to-drink latte market.
- Bottled Frothy Beverages
- Disruptive potential for new frothing techniques and froth-enhanced drinks in the beverage industry.
- Texture-focused Consumer Products
- Emerging trend of offering rich sensorial experiences to consumers primarily through texture.
Who This Affects Most
- Convenience Retail
- Opportunity for convenience retailers to introduce unique ready-to-drink latte products that enhance the texture of the drinking experience.
- Beverage
- Innovative potential for beverage companies to create new bottled frothy beverages with a focus on texture and frothiness.
- Food and Beverage Packaging
- Opportunity for packaging companies to develop innovative packaging solutions that enhance the frothiness and sensorial experience of ready-to-drink latte products.
