illy is introducing its first-ever ready-to-drink cold brew can, offering a convenient option for coffee lovers who want to enjoy a smooth, high-quality beverage on the go. The well-balanced coffee beverage is said to have a naturally sweet taste with minimal acidity, thanks to the use of sustainably sourced 100% Arabica beans.
The illy Cold Brew Ready-to-Drink joins other products from the brand like Café, Café Unsweetened, Café Latte, Cappuccino and Mochaccino and similarly features only all-natural ingredients and no preservatives, added colors or flavors. Quickly, cold brew coffee has become the chilled beverage of choice for many coffee lovers and this new product from illy makes it easy to take the refreshing drink on the go.
Image Credit: illy
Key Themes Behind This Trend
- Portable Cold Brew
- There is an opportunity for coffee companies to create more portable cold brew products for on-the-go consumption.
- Clean Label Beverages
- Companies can look to create more all-natural and clean label beverages to meet the demands of health-conscious consumers.
- Sustainability in Coffee
- With consumers increasingly interested in sustainability, companies in the coffee industry should prioritize sustainably sourced beans to appeal to this market.
Where This Applies
- Coffee
- The coffee industry can leverage the popularity of cold brew and create new products that meet the demands of today's consumers.
- Beverage
- The beverage industry can create more clean label ready-to-drink products to meet the rising demand for natural and organic products.
- Sustainability
- The sustainability industry has an opportunity to work with the coffee industry to promote and incentivize sustainable sourcing practices.
