College Humor has recently released a line of 'READ Posters for Adults,' which shows grownups the benefits of digging into some literature. The sayings are satirically truthful, and remind one that gaining knowledge isn't the only reason to read.
The main benefit of reading is that it makes you seem cool at parties. With a book in your hand the girls will swarm to you like bees to a pollen-filled flower. One of the other main reasons to read a book is that you can hide your face quite well, which is useful for spying on people, according to College Humor.
These posters are sure to get a laugh from young adults who can relate to the people depicted in the posters.
What Makes This Trend Stand Out
- Satirical Literature Ads
- Opportunity for comedy brands to create satirical literature ad campaigns that entertain and encourage reading
- Humorous Reading Slogans
- Opportunity for marketing and advertising companies to develop humorous slogans for books that connect with young audiences
- Promotional Materials for Bookstores
- Opportunity for bookstores to create and sell promotional items that showcase the humor and benefits of reading
Sectors Adopting This
- Comedy
- Comedy brands have an opportunity to capitalize on humor to encourage reading for young adults
- Publishing
- Publishing companies have an opportunity to work with comedians and humorists to create literature ads that appeal to a younger demographic
- Bookstores
- Bookstores can create promotional materials that showcase the humorous side of reading, providing a new and unique way of advertising books.
