Dimitris Papazoglou recently came up with a unique design for 17.5°, which is a juice named after the ideal ratio of sweet and sour. Cleverly playing on the name of the product, Papazoglou created a minimalist design that helps the juice stand out from similar products.
17.5° is a new juice created by the Chinese food and beverage manufacturer 'Nongfu Spring.' In order to make the fruit juice catch the eye of consumers, Papazoglou used bold, yet simply typography that imprints and stabilizes the product's name in the mind of the consumer. The text also plays on the name of the product by highlighting the numerical value of the ideal ratio of sweet and sour. Finally, Papazoglou opted for a clear plastic material to use the juice as the natural backdrop for the product's name.
The minimalist design demonstrates how something as simple as the clever placement of text can make a product name stand out to consumers.
Why This Trend Is Growing
- Minimalist Packaging Design
- Exploring minimalist design principles can help brands create eye-catching packaging that stands out from competitors.
- Typography and Branding
- Creative use of typography can imprint and stabilize a product's name in the consumer's mind, making it memorable.
- Clear Plastic as Packaging Material
- Choosing clear plastic as a packaging material allows the product itself to become a natural backdrop, enhancing visual impact.
Industries Being Reshaped
- Food and Beverage Manufacturing
- Innovative packaging design can help food and beverage manufacturers differentiate their products and attract consumer attention.
- Graphic Design and Branding
- Bringing together typography and branding techniques can create unique and memorable visual identities for products.
- Packaging and Materials
- Exploring alternative packaging materials, such as clear plastic, can provide brands with opportunities for innovative and attention-grabbing designs.
