British Craft-Inspired Penthouses

Echlin Design Transformed the Penthouse of Rathbone Squre

London-based design studio and member of the British Luxury Organisation 'Echlin' designed the new penthouse for Rathbone Square.

Spanning over the seventh and eighth floor of the development, this British Craft-inspired home has access to its own private outdoor space with a panoramic view of the London Skyline. The design team created a sculptural spiral staircase in the center of this open floor plan, connecting the main floor to an additional large living space and the master bedroom. The lower floor features two more bedrooms, another bathroom and a large balcony.

The color palette of serene colors on rich materials gives the penthouse a modern yet refined luxury. By focusing on classic British Craft style design, the penthouse at Rathbone Square has carefully selected pieces, all made by local UK-based designers.

British Craft Style Interior Design
There is an opportunity for UK-based designers to create a British Craft style brand that focuses on modern yet refined luxury.
Outdoor Spaces in Urban Areas
There is an opportunity for developers to create more private outdoor spaces in high-density urban areas.
Sculptural Staircases
There is an opportunity for architects and designers to incorporate sculptural staircases as a unique feature in open floor plan homes.

Industries Being Reshaped

Interior Design
The interior design industry can focus on creating pieces that embody the classic British Craft style for modern yet refined luxury homes.
Real Estate Development
The real estate development industry can capitalize on the scarcity of private outdoor spaces in urban areas by creating more homes with access to private outdoor spaces.
Architecture
The architecture industry can focus on integrating sculptural staircases as a unique feature in open floor plan homes, adding value to the aesthetics of an interior space.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 5%
Freshness 8%